Sesame Labs

Sesame Labs is an AI-powered community marketing and advertising platform built to help brands grow engagement and improve marketing performance with less manual work. Its core product, Community Hub, automates community marketing through gamification: you create rewardable actions and campaigns, and community members earn points or rewards for completing activities across social media, YouTube, and Discord. This structure encourages consistent participation, helps activate advocates, and turns everyday community interactions into measurable growth signals tied to marketing KPIs.

In addition to community automation, Sesame Labs is building MadMen AI, a system designed to create and manage high-performing ad campaigns. MadMen AI analyzes what works in top-performing ads, identifies common winning characteristics, and helps generate new ad creatives aimed at reaching top-quartile performance. The goal is to streamline the repetitive parts of paid growth—creative iteration, pattern discovery, and campaign optimization—so teams can move faster while maintaining quality.

Whether you’re running a startup community, scaling a creator-led brand, or managing multiple channels for a larger team, Sesame Labs focuses on two outcomes: turning community engagement into a repeatable growth engine, and producing better ads through AI-driven creative generation and campaign management. Combined with performance tracking and analytics, it provides a single workflow for running campaigns, motivating members, and understanding what drives results across channels.